Our Story

At the beginning of April 2020, when lockdown shook the UK and the entire world by the force of the Covid 19 Pandemic, we started seeing and experiencing first hand the effects of lockdown on people. Our kids felt like lions in a zoo!

As a sport driven family, with no freedom to go for a run or a family walk, and our running event and our running holiday business impacted heavily by the covid restrictions we sat on our kitchen table finding ways not only to make our lives and our 3 children’s lives more bearable but also the lives of people within our network what “we thought” would be a few hundred people at the most.

In May 2020 we launched our first Virtual Lands End to John O Groats Event to help motivate people who were struggling during lockdown. We wanted something a little more than your everyday virtual event so we decided on a virtual event you could track yourself on a map and you received postcards along the route which would give you the incentive and motivation to carry on. This attracted a couple hundred people and we were thrilled! Little did we know it would soon escalate quickly and on our 3rd cohort of our most popular event Lands End to John O’Groats in July 2020 we woke up to 2,000 entries over a weekend! We’d taken our children away camping and come home to online chaos… Our feelings were a mixture of excitement and fear and come launch day our system crashed!

For the following 5 days we worked around the clock with a team of developers to quickly rebuild our system so it was able to handle the new volume and more. We call these the “Peanuts and redbull days” because Tori worked around the clock for 5 days living off peanuts and redbull! 

Fast forward a few months and the feedback we’ve received and the number of new entries we get on a daily basis speak for itself, not only people are being active and losing weight, they have found purpose in times where nothing is certain, and that’s what keeps us going and makes our hearts glow.

We are now a huge community of people inspiring one another to be healthy and stay positive.

Today we have grown and developed our little idea into a business that not only helps people stay active and motivated it also helps to fight hunger by donating meals to those in need through foodbanks, charity partners, homeless shelters and more, plant trees for a more sustainable future, build sustainable drinking water and help to enhance the life of unwanted clothes through our partners at ReRun and Trees not Tees.

Behind us we now have a fantastic team to help with the day to day operations and customer support as well as software development and Maintenance as we now have over 50,000 participants from all over the world taking on our challenges.

Due to our success stories and those of our participants we have also expanded to corporate, charity and school challenges to help organisations, schools and charities keep connected virtually while fundraising, working or learning from home.

Giving back is one of our most important values, we are grateful for what we have and believe that being kind can make a huge difference in this world. 

The End to End Family!

TORI & NATH

NATHAN IS AN ELITE RUNNER, TORI LOVES TO HIKE AND EAT, TOGETHER THEY MAKE THE PERFECT TEAM!

Tori & Nath

Tori has been the backbone of End to End since it began and when it all took off found herself working 20 hour days sat at the kitchen table so you can enjoy your challenges- she really cares about every person who takes on the challenges and will go above and beyond to make sure everyone is enjoying. Tori is the person who designed all your lovely postcards and awards you receive, Your medals and T-shirts and personally replies to all thank you emails even if it does take her a few days to get to it. :-)
Nathan represents Wales at the 100k ultra distance and was this year selected for the Great Britain 24 hour team for the European championships. He is a professional run coach with athletes all over the world and loves to help. It’s safe to say that running is Nathans passion… after his family! Together Nathan and Tori make the perfect team.

SKYE, SUMMER AND JACKSON

OUR 3 CHILDREN, THEY PICK OUR SPOT PRIZES, SO IF YOU'RE LUCKY ENOUGH TO BE PULLED OUT OF THE HAT IT'S USUALLY ONE OF THESE 3 THAT HAS CHOSEN YOU

Skye, Summer and Jackson

We home school our kids so they are with us 24/7 and therefor we try to include them as much as possible in everything that we do. Skye, our eldest, helps add your names to our maps :-)

ANN AND STUART

NATHANS MUM AND STEP DAD... THIS REALLY IS A FAMILY BUSINESS

Ann and Stuart

We managed to rope Nathans parents into helping us pack and send out your t-shirts and medals. A job we never expected to become so time consuming, Ann and Stuart kindly offered to keep all medals and T-shirts at their home until over 8000 people signed up then we realised we needed a bigger space and they needed more rooms to move around their house!

VALERIE

OUR MUCH LOVED ADMIN MANAGER WHO TORI LIKES TO REFER TO AS ''HER SAVIOUR''

Valerie

She is the person you will most likely receive a reply to your emails from and is there to help with anything you need help with. She’s usually the one who keeps Tori organised when she can’t remember what day it is!

MILO

IS OUR ONLINE MANAGER

Milo

he keeps an eye on the amazing community on our social media that has formed through the End to end challenges. He is the one who updates all your lovely images onto the website, helps with admin tasks and keeps everyone motivated and positive.

SEAN AND SAURAV

OUR DEVELOPERS, THESE GUYS ARE THE BEST!

Sean and Saurav

Sean and Saurav  work like clockwork to make sure the system works as it should so you have the best challenge you can possible have. Sean is a trail runner and Saurav is a hiker, together they are part of the tech team who work behind the scenes making adjustments and improvements (some you see, some you don’t)

JAINE

LATEST ADDITION TO THE TEAM

Jaine

Jaine is new to our team. She is our email support and you will often receive email responses from her.

CARL WALSH

NOT AN OFFICIAL PART OF OUR TEAM BUT JUST AS IMPORTANT - THE BIB MAN HIMSELF!

Carl Walsh

When it all took off our good friend Carl Walsh kindly volunteered his time to help people with their bibs and numbers and anything else they needed help with. Carl has been our number 1 from the beginning and if not for him Tori would have most likely ended up in a straight jacket! Carl volunteers his time to help as there is nothing more than Carl enjoys more than running and helping people. Tori’s favourite saying now is “If the world was made of Carl’s it would be a better place… #bemorecarl”

MARQ

CREATIVE DESIGNER

Marq

Marq is a new member of our team, joining us with his creative designs Marq works with Tori to create the best designs for your T-shirts, Medals and other visuals.